Blogbuster != Blockbuster: Lessons from Snakes on a Plane

I didn’t see it and judging by the box office numbers, neither did you. So what did we learn from Snakes on Plane’s lack of breakout success? Well, hopefully something we already knew, being a hit with bloggers doesn’t mean you will be a hit with “real people.” As countless Web2.0 companies have found out and many more will, being featured on TechCrunch et al won’t make you a success by itself. With the help of trackbacks, comments, and aggregators the blogosphere can act very much like a feedback loop. The biggest audience for most blogs is other bloggers.

I think a lot of people misread the hype around this movie. Having buzz is great, but when the buzz is “man this looks dumb” you have to wonder how that will correlate to success. We like making fun of bad movies, but most of us don’t like actually watching them. There were lots of jokes about Gigli remember, but no one saw that either.

I wasn’t looking forward to the stream of crappy movies that Snakes being a blockbuster would have brought anyway. :)

1 Comment so far

  1. [...] Another case of Web Blew Point Oh? This guy seems to think so, and the numbers back him up. [...]

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