Archive for the 'Introduction' Category

The Big Questions Pt. 2: Why?

So, why did I decide to start blogging? It’s something I had intended to do for some time and a few weeks back I decided to just do it ™.

A lot has changed at Csky over the past year. We went from having two employees (Derek and myself) to having about nine (it changes quickly, hence the about), we moved to Toronto, we launched a new site, PriceCanada.com, and we found our first and second offices. It’s been a crazy ride and hopefully it’s just beginning. This blog will document, from my POV, our past, present, and future.

It was almost exactly a year ago that we moved into our first office in Toronto. That was a major turning point in many ways, but the biggest impact that move had was that we were able to join the community of developers, marketers, and startups in Toronto. Because of that move I’ve met so many great people (David, Ken, Sutha, Jay, Albert, Bryce, Rohan, to name a few). I hope that this blog will be one way that I can interact and give back to this community.

The catalyst (aka kick in the pants) that finally roused me into action was Bill Sweetman’s post at One Degree about his recently launched blog. Sometimes you have to commit yourself to action and I did that by commenting on his post with the soft announcement of this blog.

So the experiment begins…

The big questions: Who?

Who am I?  Well let’s avoid the existential, this is a business focused blog and I’m ten or fifteen years away from my midlife crisis.  My name is Ryan McKegney.  I’m 24 years old and I live in Toronto.  I have a degree in English Literature from Queen’s University.  My official title is Vice-president of Business Development at Clear Sky Media Inc.

Who is Clear Sky Media?  Well we describe the company like this on our webpage:

Clear Sky Media is a Toronto-based firm that provides unique online channels for marketers to reach consumers with its sites: RedFlagDeals.com and PriceCanada.com.

RedFlagDeals.com harnesses the power of community to scour Canada for all of the latest shopping information. The site is a valuable resource to consumers and provides unique marketing opportunities for advertisers. According to Alexa.com, it is one of the 100 most popular sites in Canada.


PriceCanada.com is a shopping comparison search engine and Clear Sky Media’s newest site. The site allows users to search dozens of online retailers, compare products, and then make a purchase. It gives retailers the opportunity to generate highly qualified leads at a greater ROI than traditional search engines.